“Audit” is not a word that makes anyone’s day. It sounds like paperwork and bad news. A marketing audit is neither. It’s a proper look at how your business shows up online, written down in plain English, with the fixes put in order.
Every client we work with starts with one, because guessing is expensive. Here’s what we look at and what tends to turn up.
Your website
We check whether search engines can find and read every page, how fast it loads on a phone, whether the links and forms work, and whether a visitor can tell within a few seconds what you do and how to contact you.
The usual finds: enquiry forms that send messages to an inbox nobody checks, links to pages that no longer exist, a phone number you can’t tap on a mobile, and large photos that slow the whole thing down.
Your search visibility
We look at what you rank for now, what your competitors rank for, and whether your Google Business Profile is claimed, complete and accurate. Very often a business is on page one for its own name and nowhere for the service it sells.
Your social channels
Which platforms you’re on, how often you post, and whether anybody responds. The common pattern is three or four accounts opened with good intentions and last updated a year ago. Two of them could be closed and nobody would notice.
Your tracking and your data
Is analytics installed, and is it measuring anything useful? Can you tell where last month’s enquiries came from? We also check the less glamorous side: cookie consent, how your email list was collected, and whether you’d be comfortable if a customer asked what you hold on them.
The things nobody could have spotted
Now and then an audit turns up something that isn’t anybody’s fault and can’t be seen from the front of the site. At Forge Garage, the platform that hosts their website had configured the sitemap to point at a different business in a different industry. Google was reading somebody else’s map.
The garage couldn’t have known. The platform provider didn’t know either until we sent them the evidence. It only came to light because somebody went looking.
What you get at the end
- Every issue listed and explained without jargon
- A priority order, so you know what to fix this week and what can wait
- A step-by-step plan for each fix
- A content plan for the months ahead
What it won’t do
An audit doesn’t fix anything by itself, and it isn’t a sales pitch with a logo on the front. A good one should be useful even if you never speak to the people who wrote it again. If the report you’re handed is forty pages of charts and no clear next step, you’ve been given a printout.
Do you need one?
If you’re spending money on marketing and can’t say what it’s bringing in, yes. If enquiries have dropped and you don’t know why, yes. If you’re about to rebuild your website, do it before, so the new one doesn’t inherit the old one’s problems.
Ours is called The Blueprint and starts from £850. You can take the plan and run with it yourself, or have us do the fixing. Details are on the Hire Us page, or email us with what’s not working.
