Insights

Straight answers to the questions you keep asking.

Plain English marketing guides for small and local businesses. What works, what’s a waste of money, and what to do first.

How often should a small business post on social media?

Every day? Three times a week? The honest answer is whatever you can keep up for a year. Here's how to work [...]

What does a marketing audit actually find?

An audit sounds like something you'd rather avoid. In practice it's a list of what's working, what's broken and what to fix [...]

How do I get ChatGPT to recommend my business?

More people now ask an AI assistant instead of typing into Google. You can't pay to be the answer, but you can [...]

Do I need a website, or is a Facebook page enough?

A Facebook page is free and takes ten minutes. A website costs money. Here's an honest answer on when you need one, [...]

Why isn’t my business showing up on Google?

You've got a website and a good reputation, yet a search for what you do brings up everyone else. Here are the [...]

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